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Unlock and Amplify Your Potential with the WayMaker Formula

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The formula “Intentional Living + Relentless Action + Sisu = Progress” encapsulates the core principles of living a meaningful and purpose-driven life, as described in the book Be Relentless.” Here, we’ll break down each component of the formula in relation to the information we’ve discussed so far.

WayMaker Formula

Intentional Living 

Intentional living is the practice of making conscious choices that align with one’s core values, goals, and aspirations. It involves being present in each moment, setting clear priorities, and making decisions that propel us toward our desired outcomes. In “Be Relentless,” intentional living is exemplified through the author’s commitment to being the best husband, father, brother, and friend possible, as well as his dedication to maximizing every moment of life. Intentional living is also demonstrated by the author’s pursuit of the beautiful question: “How might I unleash human potential?” To learn more check out: Cultivating Extreme Intentionality: Unleashing Your Potential and Leading a Maximized Life

Relentless Action

Relentless action is the unwavering commitment to take consistent, determined steps toward achieving one’s goals. It requires discipline, perseverance, and a willingness to overcome challenges and setbacks. In the context of “Be Relentless,” relentless action is evident in the author’s rigorous lifestyle, which includes rising early, training hard, and building the Universal Learning Approach (ULA) Universe. This consistent action is a testament to his dedication to creating value in his life and the lives of others. To learn more check out: Embracing Relentless Action: Unleash Your Potential and Lead a Maximized Life


Sisu is a Finnish concept that encompasses resilience, determination, and courage in the face of adversity. It’s the inner strength that enables us to push through obstacles and continue striving toward our goals, even when the odds seem stacked against us. In “Be Relentless,” the author’s pursuit of unleashing human potential and raising his sons as waymakers reflects his embodiment of sisu, as he seeks to inspire and empower others to overcome their own challenges and limitations.To learn more check out: Introducing Sisu: The Finnish Concept Empowering Maximized Lives and Waymakers

When we combine intentional living, relentless action, and sisu, we create the ideal conditions for progress. Progress, in this context, is the ongoing journey of personal growth, self-improvement, and making a meaningful impact on the world around us. By embracing these principles, we can cultivate a life filled with purpose, joy, and gratitude, ultimately unleashing our own extraordinary potential and inspiring others to do the same.

Do you want to learn more? Check out:

The Book: Be Relentless: If the obstacle is the way, then we must be WayMakers.

The Podcast: “Be Relentless Podcast”

The Fuel: Sisu Stamina, Performance Evolved

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