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Introducing Sisu: The Finnish Concept Empowering Maximized Lives and WayMakers

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If you’re unfamiliar with the term “sisu,” you’re probably wondering, “What in the heck is sisu anyway?” This intriguing Finnish concept is deeply interconnected with the American spirit, as there is significant parallelism between the two. Sisu represents the indomitable strength to endure and overcome obstacles, while the American spirit encapsulates grit, tenacity, ingenuity, and […]

Unlock Your Potential with “Be Relentless” by Jonathan Mayo

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“Be Relentless: If the obstacle is the way, then we must be WayMakers” by Jonathan Mayo is a powerful, captivating book that invites readers to embark on a journey of self-discovery, transformation, and growth. The book is filled with invaluable life lessons and practical advice on how to break free from the constraints of mediocrity […]

Discover Your Path to a Maximized Life and Achieve Unprecedented Success with “Be Relentless”

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A Life-Changing Adventure Awaits Imagine embarking on an extraordinary adventure that will lead you through the depths of self-discovery and the heights of personal and professional triumph. In Jonathan Mayo’s captivating book, “Be Relentless,“ you will be invited to embark on the adventure of a lifetime, armed with the power of intentionality, radical responsibility, and […]

053. Mood Follows Action & Continuing Beyond _ Darren Terry Round 2

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Today I sit down for Round 2 with Darren Terry. We discuss his near drowning in the Blue Mesa Reservoir, healing from trauma, the speed record on the Manitou Incline, and some of the snares that can trap us as we strive to better ourselves. Then we Continue Beyond, exploring how to better navigate doubt, […]

051. Welcome To “Be Relentless”

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The Grit Theory has evolved! Welcome to Be Relentless.  Also, check out Be Relentless: If the obstacle is the way, then we must be waymakers HERE. Do you want to learn more? Check out: The Book: Be Relentless: If the obstacle is the way, then we must be WayMakers. The Podcast: “Be Relentless Podcast” The Fuel: […]

035. TGT: Choose To Push In _ Kirk Van Everen

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Episode 35 from The Grit Theory. Today Lindsey and I are joined by Kirk Van Everen, my fellow brother in arms, business partner, and very good friend. Highlights include: -The standard is the baseline. -Fighting to be average in high performing circles. -Earning your seat at the table. -Weathering life’s storms and pushing into opportunity. […]

029. TGT: Stewardship of Pain

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Episode 29 from The Grit Theory. Bad things happen all of the time for no reason or purpose, but we get to choose how we will respond to them. Today we discuss loss, grief, pain, and the means to positively navigate them as individuals, parents, and leaders. Highlights include:– The “Cocktail of Despair” = Greif […]

015. TGT: The Pursuit of Better _ Kenya Clark

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Episode 15 from The Grit Theory. Today we sit down with Kenya Clark, a father, soldier, crossfit athlete and an amazing friend. Ken appears to be more Myth & Legend than common man. He has been struck by lightening and can lift inordinate amounts of weight. He perceives boundaries as opportunities and is a humble […]

004. TGT: The Winter 55

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Episode 4 of The Grit Theory. Adjust the plan, not the target. In this Bonus Episode we will examine what happens when we come face to face with a failing plan and the beauty that can come from honest evaluation. Don’t miss the surprising  influence this “Winter55 Challenge” had on Jon, and his wife Lindsey. […]


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