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|see-soo| [Finnish]

Sisu begins… where grit ends. Sisu represents dauntless determination, courage, and grit in the face of extreme adversity. It is an action based personal ownership mindset which enables individuals to reach beyond their present limitations, take action against all odds, and transform barriers into frontiers of opportunity. Sisu is an integral element of Finnish culture and universal capacity we all share.


Sisu is more than just a word; it embodies the very essence of pushing past boundaries, braving challenges, and converting adversities into opportunities. Just like the WayMakers, who defy odds and carve paths where none exist, our ‘Sisu Stamina’ chews are designed to empower you with that same unyielding spirit and determination. We named it after this profound Finnish concept because, like Sisu, we believe in the innate capacity of every individual to overcome, to persist, and to become their own beacon of resilience and strength.


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