Jon Mayo: 0:08
Well, howdy-dowdy everyone and welcome to another Thought Expedition on the Be Relentless podcast. Today, I kick us off by sharing more about Ironfront solutions and on how we are working to activate vision through decisive action, and really what that means is we serve organizations to help them create resilient, value-driven growth. From there we jump straight into the topic that Brandy has curated for us today, which is goal setting. So let’s jump on in. Oh snap, hold the phone. I promised you guys some more information on a couple of things, so you’ve already heard me time and time again and you’re not going to stop. If you’ve not tried SESU Stamina, we now have the free sample packs. Head over to ulauniversecom, use Be Relentless to support the show and save 10% so that you can experience performance evolved. With that being said, I also mentioned last week Ironfront Solutions, which is my consulting firm that I just launched, based upon the Strive methodology, and at Ironfront we help activate your vision through decisive action. So if you’re interested and would like to learn more, I highly encourage that you go to ironfrontsolutionscom and I’ll see you there. All right back to the show. Wow, what a fun morning. So I know that you have a topic cooked up for us, as is our tradition. However, I wanted to spend a minute to talk about a couple things. One real light and fast. I am offering a highly exclusive one-on-one coaching program to sub five people. So if someone’s interested in that, reach out to me either on myself, you have it, or directly through LinkedIn and we can discuss about the specifics there. Secondly, I launched last week Ironfront solutions, which is my consulting firm, and we use the Strive methodology, which I published this last week, which distills and borrows brilliance from multiple industries, decades of research and the last decade of application. That I’ve done, as I’ve been embedded as an organic leader throughout multiple organizations for one to two years at a time. So the bottom line is we’re in fairly uncertain, tumultuous times, and creating resilient, value-driven growth for organizations has always been difficult, all the more so when the plans we do have are shifting due to politics, economics, technological evolutions with, you know, like the advent of AI and all these other things, it can be much more difficult to create and achieve aggressive goals, and it’s already difficult to start. So that’s where my firm comes in and that’s how we can provide value for our organizations. And what really excites me, the organizations that we serve, and what really excites me about it is it’s the same work that I get to do with this show, with my book, with the ULA. It just has a slightly different focal point. Right, if everything for me is drawn to that purposeful lens of like for myself, the most beautiful question I’ve been able to identify that I forged into my purpose until it evolves into something greater, is how might I unleash human potential? Right, and that is what motivates me and drives me to do the show, because it is such a great tool on so many levels for that, for myself, for those I talk with, for those who listen to it, and that’s the intent at least. Right, same with the book, same with Sisi, stamina performance evolved right as a healthy energy supplement to help arm people. And the ULA allies, the community efforts, the FORGE initiative right, all of these things focus at different elements and different levels and scopes, at how can we help people lead better lives and create value? Right, and our in-front solutions fits into that by addressing where we spend the overwhelming majority of our waking time businesses. And my specific like hope is that, as we and my goal that I intend on accomplishing is that as we serve more and more organizations we’re able to help catalyze that value driven resilient growth and, in so doing, also offer a hand in an invitation to the other things that we’re doing, such that we can help businesses become waymaker catalysts, community catalysts for positive change and growth. In addition to just hitting the goals are needed, which is what I mean by value driven growth right. Help them become catalysts in their communities to create solutions and build a brighter future. So really a lot of good things there and excited to get a touch on it. Now I do want to do a more thorough, intentional walkthrough of certain elements of iron front solutions, of the strive methodology, of our resilient growth blueprint package and some of the unique ways that we can truly help to fit and fill needs, and still just thinking through the best way to do that, to best steward the experience for our community as well as to make sure it’s an extremely value added conversation. But yeah, in short, that’s that.

Brandon Seifert: 5:57
Well, that’s awesome and also we didn’t plan it. But my topic today is actually about goal setting, which you kind of mentioned throughout that so hard pivot from what you just said, because we will go into that a lot more in different aspects, like you just said. But a couple episodes back we started talking about the self authoring program from Jordan Peterson and I was doing the past one and boy was I bored out of my mind. I actually have not finished that one, just because I realized I was not putting in the time required for that, and so I’m going to hit that again. After I decided to do the future authoring one and potentially the present, because then I can also determine what steps I need to actually kind of work through, or what I need to work through to actually gain those, that momentum forward, so I can identify oh well, this is where I’m actually being held up by this thing that I want and that happens stemming from my family trauma, whatever, but not going into that aspect. But so I started doing the future authoring program and I realized I never actually envisioned my future. I had like I don’t know if you’ve seen like the pictures, the memes, where it’s like talking about a movie and it’s like the first movie is this detailed, like horse running, and then it shows the next movie and it’s like the skeleton of a horse and it’s just like drawn on by crayon. I think I’ve drawn with crayon most of what I’ve thought I wanted to do it in my life, and so I’m starting to work through that. And I was wondering one when did you start, like, did you always just have this kind of I don’t want to say like some grand scheme, but did you already have a defined, progressive, kind of futuristic goal in mind, or did you actually have to take time and do you still daydream about where you would like to be, the things that you would want? Because also, in addition to what I just said in that question, I realized I only picked one aspect of what my future could be and that was like relationship, and that’s the part that I envisioned. I didn’t do that for every other aspect of my future self. I didn’t, I didn’t, and that goes into the the heaven, hell exercise we did. But this took it even further for me, because then it actually like forced me to write about smaller prompts and then think about the big picture that I didn’t initially do in my heaven hell analysis. So I’m going to redo that again, which I think is going to be. I want to do that monthly. But going back to the initial question, do you still daydream, do you still redefine, and how frequently? What is your process like? How do you do it?

Jon Mayo: 9:04
Okay. So first to answer a question you asked about a couple of minutes ago no, it’s not always been anything near what we’re about to explore. In fact, for most of my teenage and early 20s, for most of my young adult life I guess you could call teenage and early 20s I didn’t think I was going to live past like 230. I didn’t think I’d see 30. I didn’t think I’d see past 30. There’s kind of this like black veil where I just assumed I was going to eat a bullet downrange or something was going to happen that I wouldn’t even see that. And now I’m past 30 and I don’t feel that way anymore, about 35 or 40 or what have you. I’ve successfully pierced that veil mentally prior to reaching 30, but most of my remembrance is in that kind of like oh, I’ll get there if I get there, but I’m pretty sure I won’t. And that was one of the things I worked through and worked past. But with that context in mind, I’ve not done his self-authoring program, though I understand how he explains it, and what I’ve created or advocate in my book is a very specific high return on investment. No fluff, sibling, if you will, in which, what and because everything I write or talk about, I try to either reference where it comes from or I’ve done it myself. So I’m speaking from experience. And what I did myself is I determined a couple of things that were very important. One I knew I did not want to be, who I was right. Based on that moment of awareness I’ve spoken about in the past, and I kind of woke up and was like, don’t want to be this, right. So then, over the course, then, like as I learned the tools, I realized, okay, like if I had stayed the course, or if I do nothing from where I am now, even though I didn’t stay the course, once I rose I didn’t want to be. Where would that lead my life? Right, just the default path and that kind of painted that hell for me. Like, and what if I? Like I let these things spin off control so I could make it more extreme in my mind. I kind of played between what would the default, unintentional path be and what would it be if it was hellacious and I lost more and more discipline, things like that, right, and that gave me an idea of like, okay, I’m not happy at this. I’m still not happy with who I’m becoming and I’m really not happy with who that person becomes if I leave it alone, right? And then I did that kind of heaven picture of like well, what if I did everything? I should like everything I’d want to do to be the person I want to be. And what that painted for me was less so a vision of the future as far as how I’d live my life, like what things I would experience, or like how am I to look, or what have you, but it ended up painting for me more of more so an archetype, an ideal, a version of self that I wanted to be, and that being was made up of a number of characteristics. So, like I was, like okay, I want to be someone who is patient and teaching and radically curious and loving with my children, right, I want to be this type of husband. I want to be this type of friend. I want to be this type of person when it comes to making decisions and communication and handling difficult situations and handling good situations right, how I want to steward. And that really painted that future for me to aspire to. And that still paints it Now there’s still times it’s fun, like I fully believe that if you work hard and you’re able to create value, then you should be able to enjoy the fruits about labor, right. So I haven’t put much thought into it. But I would love to have, like, a high level Tesla and an F-150, right, because and frankly, I’m not certain, based on my understanding, that electric cars are going to save the environment, which is another topic. But my point there is my I think that there’s a lot of data and it’s inconclusive, in that there may be more effective and efficient methods, like through nuclear energy and things like that, and I just don’t wanna leave that like bombshell just sitting out there. So I thought I’d substantiated a wee bit. But, moving aside from that point, I just think that it’s a super cool car, an amazing sports car. It’s like, well, I’m gonna have a sports car, like this is what I want, right, and then the F-150 for utility. So it’s like, okay, I know I want those. I know I would like to have a bit more land, ideally, right in my mind, and it doesn’t go much further than that, right, like I want to have the freedom, but there’s some freedoms that I want to earn, like be able to take the boys on long weekend trips more regularly, right, without being constrained, letting Lindsay travel to see her family whenever the heck she wants, not having it be constrained. Those types of things paint my future. But without making the list any more exhaustive than I already have, it’s really who can I become? That I’m pursuing because I believe that the rest will follow that and probably be better than I could imagine it if I have any semblance of success. And in that way it’s more of an adventure approach instead of trying to build a lego or something and so being prescriptive, I’m really adventuring and I think that the benefit in it one. I do think there’s benefit in daydreaming and envisioning how good the future could be if I become this person, because that helps incentivize it. But I don’t spend a lot of time there and instead I’m really working to focus on today, outside of like, because there’s a point you have to feel it for yourself of when is it like I’m painting new futures I never envisioned possible and that’s giving me life and energy. Good, keep doing it. But at some points, like okay, now I’m just kind of circling the ball right, or I’m like I’m spending too much time here, and that moment will be another moment of awareness and once that happens, then I think it’s really helpful to focus on what can I do today to become that person to accomplish these things? And then the cycle continues.

Brandon Seifert: 15:46
So it’s not really like a three, five, 10 year goal. It’s more of what can I do today, and that person will then strive for those things. So you look at it from a much closer picture than what a lot of others do, unless I’m incorrect there.

Jon Mayo: 16:05
Yeah, I’d be. Yes, I do. I do think it’s important for, like in a day, over the course of an hour or two, to intentionally paint a picture of what life could look like a year, three years, 50 years from now. But the reality of the situation, at least from my perspective, is that it is unlikely, unless you’re pursuing an aggressive goal that’s gonna take a long time, it’s unlikely that you’re gonna be able to guess the thousands and thousands of choices that are gonna have nuanced influence in your life such that it’s worth painting some ultra vivid, high-deaf picture of what your life will look like a year or three years from now. I typically have put anchors In college. I was like you know what I’d love to? Be a rancher. I’d love to ranch goats or bison or cattle like one of the three didn’t matter. I’d love to be a rancher and that dream helped me have the courage. It was really the only thing initially when I decided to leave the military. I was like, well, maybe at some point I can get land and ranch right and just having that idea of like man I think I’d like. That gave me something to work through and look forward to past that current season of life being in the service, right. And then you know, I got out, I got some animals, I realized what I do and don’t actually like about that idea and now I have a new anchor to pursue. Right, well, I’m bison, but otherwise I don’t think that we work extremely well on influencing unsubstantiated unrealities, right Illusions. But I do think we can do a very good job of influencing action now, and what I’ve assessed from observation and practice is that if we focus on influencing action now and we do that consistently and long enough, with an intentional direction and aim, then we can realize something typically better and oftentimes unexpected from what we’d otherwise create.

Brandon Seifert: 18:18
I like that method a lot more because I really don’t wanna do the whole smart goal thing and try to put like time limits, because I don’t know what I’m capable of right now as I’m transforming, and so I don’t really wanna try to put a time limit which might give me the ability to slack off If that makes sense, like I could say oh, I could do that thing in three years. No, what if I could do that in a year? I don’t know. No, what if I could do that in a year? And I’d set this fake goal and therefore I can’t pursue it, because now I’m trying to stick by a very hard definition.

Jon Mayo: 18:56
The only time I think smart goal. I’m actually a huge advocate of smart goals and of very intentionally sequenced actions in pursuit of like strategic or long-term goals. However, and the huge caveat is, I think a smart goal should be sub 30 days or as short as possible. I’m a gigantic advocate of like the scrub methodology because it works in two to four week cycles, it’s highly accountable and like typically, and what’s also nice is, let’s say, you have some New York man, I think it would take me a year or two. Okay, so this is your goal. What can you accomplish that’s hyper aggressive in the next two to four weeks to get you closer to that goal? That’s more than you think you can do to get there in the next two to four weeks. And then can you pare it down to something that’s aggressive yet realistic enough to accomplish it in that two to four weeks. And it’s not like oh, I have two to four weeks to do, no, you pick, I have two weeks after weeks. I have four weeks to do X to get me towards that goal and if I don’t, I’ve not done enough and my goal is to do it faster, right? So, like on personal stuff, I think the most helpful is to chunk it down to two week sprints, right? Okay, I want this goal. I kind of feel like it could take me years to get to it. So this is on my horizon. I have no idea, though. Maybe I’ll get to it in a month, maybe two, maybe I’ll take a year, but I know, for Dingsher, that if I do this in the next two weeks, it’s gonna take a lot from me, but I’ll also be a lot closer. So I’m gonna do that. And then you get to that point and you’re like okay, the next two weeks is this, the next two weeks is this. And you just keep crushing that, and you can even, on the individual level, break it down to one week sprints, right. And then and I typically work within the one to three week sprint range personally and then each day, I’m looking at okay, two day, I’m trying to get here by the end of the week. What is the most hot like, what is the greatest return on investment of my time to get there as aggressively as possible today, right. And then I question everything that I’m doing Is this helping me with that or not? And that is a skill I’m very focused on developing a greater competency at right now, and like, in fact, I’ve been living with my phone on Do Not Disturb, essentially from like 1800. And putting it on the other side of the room, so like, when I’m waiting for a screen to load, I’m not tempted to look at it, right, cause it’s a beautifully designed device and incredible tool, but it’s also very addictive. So like, just those steps have helped as well. Man, I keep blacking out. I’m having fun. This is a good one.

Brandon Seifert: 21:42
Yeah, I’m glad. One question that I kind of popped up in my head is how frequently do you revisit these goals that you said? Is it when they’re done, or do you look at it like at the start of the week or every morning, or like what frequency keeps it in mind or do you use to set the next goal?

Jon Mayo: 22:17
So for I think it really depends on how tangible the outcome is and like as far as how it drives frequency and these other things. So for right now, my goal is in the next 30 days to have iron front serving people such that it is profitably sustaining my family, so that can stay the course on all the other projects that I’m doing and we can stay the course right. So that’s my goal at this point. Roughly 30 days ago I gave myself 30 to 60 days to build and make it profitable. So I think it was like, yeah, 25, 30 days ago I gave myself that goal for 30 to 60 days. Right, I initially thought 90 days, but I cut a third off to make it more aggressive and I’m like five days, I think, ahead of schedule from what I forecasted being able to have everything launched and be spending all of my, at least initially, with like a very strong, minimally viable product and solution and capacity and force launch so that I can grow and evolve from there, substantiated on real world feedback and with clients, with people I’m serving, right. So I’m about five days ahead of schedule. But I’ve realized when I did that analysis I was like, okay, I need to do this because it has the potential to do what’s necessary more quickly. I have 90 days, okay, 60 days. I just cut a third off immediately. I was like, all right, I’d like in two weeks to have it built and be full-time marketing. And I failed to meet that objective because I ended up creating the strive methodology. So that added a full week and I love this idea just real quick. Picasso is sitting at a park. There’s this story of this. Picasso is sitting at a park and a young lady went up and asked him to paint a portrait of her. And he said, sure, say, paint’s portrait of her. And like 10 minutes later, right? She’s like, oh, how much will it cost? She’s like $10,000. And she’s like, oh, my God, what it took you 10 minutes to paint. How’s it $10,000? She’s like no, what you saw me just doing 10 minutes has taken me my entire life and in the same premise, like I was working 18 hour days for that week to put together the strive methodology. But it’s taken my entire professional and adult life and every element of everything I’ve done to have the data, to put together the methodology and then to substantiate it with the tools that I’ve developed right or the tools that I’ve utilized and all those things. So, anyway, I just don’t wanna. I wanted to slap on that, but that was also an intentional pivot. Okay, I think I could launch the next two weeks and be focused on direct engagement with individuals. Okay, if I create this, I think I’ll make this much more valuable for those people I serve. I’m going to allow a shift in my strategy. Add however long it takes me to do this, I’m gonna try and do it in the next three days and it took me seven and then go from there. So kind of just like having an autopsy on what I’m walking through right now. Right, it’s very dynamic and fluid. I set aggressive goals that are attainable but I don’t. But they flirt on the line of barely attainable and insanely aggressive and sometimes I beat them, sometimes I hit them right up the mark and sometimes I miss them. But I’m always closer to that faster time than I would be if I’d given myself, say, 30 days for this, 90 days for the entire thing. If I give myself 90 days for the entire thing, instead of already cutting a third off, I’d probably still have a week or two is worth of work before I’m launching and because I wouldn’t have those pressures to get where I want. So, analyzing that, I think that it just has to simplify it into a sentence. You have to be hyper intentional to evaluate and put into action that what you want, and allow it to be updated with real world data Not your feelings, but real world data so that you can make good decisions along the way.

Brandon Seifert: 26:48
So do you need to this far in your life, since you’re setting such aggressive goals, do you need to work through so you fail or you miss that deadline? Where, in your mind, is the difference from setting that aggressive goal and being okay because you set such an aggressive goal, versus feeling that failure mentality, Like do you get to that point or do you say no, I’m just going to pivot? Or because I a lot of people, including myself, when they hear that setting such aggressive goals, they could be like, well, what if I fail?

Jon Mayo: 27:30
And I, I think you’re going to not wait, yeah. Yeah, if you don’t fail, you’re not setting the goals aggressively enough. And uh, you know, some people advocate like don’t even say fail right, say something else, like not successful yet. And there and there’s times that I absolutely deploy that right, that mentality, and I think it makes sense. But for this premise of like these, these short sprints we’re looking at what can we do. Now I think it’s acceptable to say I failed, right, it’s not a matter of am I a failure? No, it’s not an identity question, it’s I set this hyper aggressive goal that I failed to meet it. No, okay, and the value of that and how I approach it is like, if I so. For example, I said like in the next three days I want to finish putting the same book together took me seven right, so it took me four more. It was over half of what I planned, uh, of 18 hour days to do that and, as I mentioned, that’s just the culmination of my entire life’s work into the professional sphere. But when I hit day three, I did it, I did reflect each day. I took about five minutes and just analyzed in my mind and reassessed Is this the most appropriate expenditure of time I could possibly do for the highest return on investment and because, like, what I don’t want to do is fall victim to sunk cost fallacy. Okay, I thought it could, it would take me at this amount of time, and now I’m blowing past that, but I’m committed to it. Well, sometimes you have to abandon it and the the question comes into that the value proposition, the role it plays in the strategic um game, like in your greater strategy and goals, and all of those elements right, so it with. With that, I approach it as okay and like I feel the tension right, like day three, I’m like tick, tick, tick, tick, tick, the clock’s ticking, I’m working. I’m like, oh man, I don’t think I’m going to make it. But it kind of also sends me into, like this berserker mode frenzy of output, right, which is another valuable thing, because I’m trying to meet it. And then each day after that I’m not like, oh, I blew it, whatever. No, it’s like no, my deadline is now this many hours. Can I shorten how many hours past my deadline? I can have this be successful if it survived the ROI reevaluation, right, um so. So in that case, it’s just a, a tool for greater output and greater intent, uh, self reflection and intentional evaluation of that which I’m doing and I do try to set. I’m not trying to set unrealistic goals. So, for example, when on that one where I said three and took seven, I also reflected after the fact of like okay, I was off by like 60%, essentially 50 to 60% on my estimation of what would be aggressive. It would have been more realistic to have aggressively set five days, knowing what I know now and seeing if I could have done it in five, instead of saying three, right, that would have been a better aggressive goal. And I just try to learn like okay, well, what did it take? How involved was it? What in depth, so that I can maybe do this, so that I can intentionally do this better, more accurately in the future and that. And that’s that’s how I approach that. And one other quick note on that is I know who I want to become. I reflect on that every morning in the living document. That’s a note on my phone that I continuously update, right To best reflect who I want to become as I’m evolving towards that person. Right, so I’m anchoring myself in the future. I want, by reclaiming, stating, proclaiming and choosing to be that person today to the best of my ability, and then I’m spending the rest of my energy on doing that to the best of my ability today. So in a way, I’m really overlapping the future on the present. So, yeah, I’ll see you when I’m ready. Thank you all. Given that, there’s not a lot of time to daydream about houses, cars and things like that, but because you’re so focused on the work. But there are times in transitionary periods and stuff like that where that can be fun. So that’s just how I see that, also correlating. It’s like you know, you’re living your future to the best of your ability now, every day, if you anchor it appropriately, and then are doing these types of things. Yeah, what’s that thought?

Brandon Seifert: 31:58
And one thing that I did want to jump to the beginning of what you said is you need to analyze your failure beyond just feeling like, hey, I failed, so I’m a failure kind of thing, which is the trap that I’m currently breaking out of. But what I would say with that and maybe you can speak more to it is did you, did you slack off, or did you put everything into that, like, what level? Yes, you failed the initial goal, but what level did you actually push into it? I realized that a lot of the failures that I see, or things that I think or perceive as failures, I’m going back through and I’m starting to read list Okay, well, no, I’m up two hours early every day trying to get this thing done. You know XYZ and what wins were hidden within that that I just disregard because of a single word of like fail. You know, did I slack off? When it comes to diet, nutrition, whatever my goal is, if I say I want to lose 10 pounds, and if I did, I got to own that and say, well, that’s why I failed, and now I know what I need to improve on. Otherwise, this failed, that stings is never going to improve. You have to have that reflection, and you also need to take the wins with that too. Like there’s, there’s wins and failure, I think, be it, there’s still the singing of failure, but how much did you change or were able to accomplish in means of that goal?

Jon Mayo: 33:47
You’re absolutely correct, man, and I’m glad you brought up that perspective because it like, if we look at the three verse seven, day one specifically, I would I’m pretty in line at this moment with the season I’m walking through, like I have a lot of focus. Things are tight right now, right so like where I’m operating at this moment, it’s very much so like at the highest level. I know how to at this time and I’m working to push that. But even in that you’re right, like there absolutely has to be the evaluation and this is always a part of it Of did I not do enough slack, be lazy, allow myself to be distracted, and one of the things that was slowing me down initially was I was allowing myself to be distracted, which is why I’ve started working with my phone on do not disturb and I put it on the other side of the room in my office so that if I need it for two factor authentication or whatever, I can grab it real quick. It’s accessible, but I have to get off, get up out of my chair and walk to grab it and just by doing those two intentional things I know I’ll get. My wife can call me if there’s an emergency, but no one else has access to me, and that allows me to have the focus piece, which has significantly increased my productivity in time. So you’re absolutely correct. Where am I missing the mark or being distracted or not doing the right things to accomplish the goal, and how is that? Contributing is absolutely a part of the question, and I don’t think one thing that is really important here, and it’s why we can use words, and with intention, as tools right, I’m not successful yet and say on front being profitable, I’m not successful yet in creating the provision, through entrepreneurship, that my family needs. Right, I will provide for my family. That’s not a question. I’m hella, high water will be through entrepreneurship. I’d like to think so. I’m just not successful yet, right. That’s where I’d use those terms in the same terms like when I’m talking about these other things I’m talking about failed to meet the deadline felt to do this. Words have power, but only as much power as you prescribe to them, just in the same manner that events don’t have meaning until we prescribe meaning to them, right? So I do think that words have enough power that I’d rather that. I think it’s more accurate and helpful to say not successful yet on being successful as an entrepreneur and all those other elements, because it speaks life to the reality that I want Right, but to do that with a while wasn’t successful yet in getting the strive thing complete in seven days and step three right, or these other examples we’ve been working with. That is not useful in that context because I know I’m going to complete it Right, like that’s very tangible, you know, so more it’s a matter of okay. Can I have greater clarity of perception on what needs to be adjusted or done to meet this thing? And that’s where failure becomes a tool. That word becomes a tool for me because it’s like okay, failed to meet the deadline. That gives me crystal clear laser focus on. I was too fricking, distracted on my phone, put on the other side of the room, put on, do not disturb. That gives me crystal clear analysis that makes my emotions hurt on. Is this worth the time or die, waste time Right. In the last 30 days I wasted an entire day accidentally. It was a risk that bit me. I made an assessment. It appeared to be gravy. I spent an hour. I spent two hours assessing to see if it would be a good venture, a good expenditure of time, and everything pointed that’s. I then spent the next 12 working hours sprinting on it to then run into a wall and realize it was trash. But up until the last hour and a half it looked very like it was substantiated and promising. And then the last 90 minutes, doubts started creeping in like uh-oh. And then it just you know what? This is? A sunk cost Shit. Right, I just lost the last day and, uh, well, that was a failure. But immediately I reminded myself don’t be afraid to risk, because if it wasn’t a failure, if it had been successful, it would have been incredible. So, and I tried something new and actually pivoted the entire back-end software on how I’m um, utilizing, uh, how I’m providing service through on-front. The next day I ended up analyzing another opportunity that presented itself, because I’d seen a pair of three, and it turned out to be an incredible move that I’m incredibly grateful to. Right, so I had, like I punished myself for like that mess up, right, when it proved to not be fruitful. I would still be operating with a less effective system now than still being open to exploring again the very next day and it working Right. So a lot of it also just comes down to conditioning on how we’re going to approach these things and what do we value more? Right, and, uh, you know this is a process that you have to work to different calibers of execution at over time. Right, just like for, uh, just like, if you’re, if you’re starting, if you’re earlier in this journey. If we look back two years, you committed I think it was like a 20-day personal contract was your first one and it was way scaled back and you did not have the confidence to do like 75 hard or more extensive personal contract at the time. So you bit off what scared you but that you thought was possible and you crushed it. And then you did 75 hard and you got bored doing it, right. So it’s like this is all of this is scaled to the point you’re at, but should be aggressive for where you are, not where someone else, and that’s where I just think this is a really important caveat Compare yourself to who you were yesterday, not to someone else today, because and that’s a very, it’s way, easier said than done, but it’s like the only thing that if you can figure out how to do that, then you can actually make the progress and do these things that we’re talking about, because otherwise it’s just so discouraging, uh, to look at someone because you’re not seeing. Like for myself, like looking at uh. Recently I’ve been enjoying Alex Hermosian, kind of studying him, and it’s so easy to forget the decades of hell he went through, the decade of hell he went through to build what he’s built Right and so easy. And we don’t know the early mornings, the late nights and the pains that he worked through. So it’s not possible for us to take a tenth of a percent of a perspective of someone else and then judge ourselves against that, unless it’s a really positive experience. It’s much more helpful to evaluate where we were yesterday as compared to today and what can we do today to be better tomorrow. Thank you for joining us on Be Relentless. If you liked what you heard, please put it into action, and you can do that by either sharing this episode with someone you care about or leaving us a five star review. Every action you take helps us to grow and serve more people. Additionally, if you are a business owner or leader and you want to enact your vision through decisive action, go to ironfrontsolutionscom to learn how the strive methodology and our executive consultants can help you accomplish your dreams. Additionally, head on over to ulayuniversecom to try CCU stamina today. Check out the book. Be Relentless. 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